Have you ever wondered why
companies use artificial colors? You might think it's because
they want to make their food look good, but there's another reason
-- a far deeper reason.
Why do foods with more vibrant, saturated colors look more appealing
to consumers? Why does a bright-red apple look more appealing
than a dull-red apple or a green apple? Why are foods sold to
us in neon green, yellow and orange packages? The reason is that
of the color of food speaks to humans' innate perceptions about
the value of food items.
Humans are born with brains that are preprogrammed with the ability
to learn language; or to recognize certain inherent dangers such
as falling off a ledge. We also have all kinds of behaviors built
in for survival. One of the survival strategies our ancestors
developed was the ability to recognize foods containing usable
energy or nutrition. They could walk through a field and instantly
spot foods that contained potent, healing phytonutrients and calories
that would give them usable energy, healthy brain function, boost
immune function and boost overall survivability. The natural medicines
found in food often appear in bright colors, and calorie-rich
foods designed to appeal to primates (such as apples or berries)
are also brightly colored. It is these colors that appeal to our
built-in perceptions about the value of food. (Birds have a similar
system and also tend to judge food by its color.)
Color is a reliable indicator of the healthful quality of foods.
An apple that has red in its peel, for example, actually sends
a message: "Hey, I'm here. I have some healing medicine in my
skin." That's why humans are naturally attracted to more vibrant-looking
Berries, fruits, root vegetables and other foods broadcast similar
messages through their own coloring.
The Rainbow Diet
You may have heard of the rainbow diet, in which you eat foods
of different colors. It is based on the idea that different foods
carry different energies and provide different types of nutritional
medicine. There is a real science to that, and an art as well.
You can examine phytochemicals and their healing effects, and
categorize them by color. There are foods that are purple, blue,
green, yellow, red, orange, brown -- all the colors of the spectrum
-- and each food has a different medicine. Our ancestors learned
to recognize foods by their color, and they also learned that
foods with more vibrant colors in their natural environment contain
a lot more medicine.
For example, a red cabbage that is actually a dull grey doesn't
look very appealing, but a purple cabbage with a saturated, bright-purple
color looks fantastic. That's because we have an innate perception
gauge telling us we should be attracted to these foods -- they
are healthier for us, and the health quality is indicated by the
saturation of the color.
This is what food-manufacturing companies are exploiting when
they enhance colors artificially.
Food Makers Use Harmful Dyes To Get You To Buy
When you shop for oranges
you're looking for a bright, deeply colored orange. You don't
want a yellowish orange, because that tells you it's not ripe;
if it's not ripe, it hasn't developed all its medicine. (That's
one reason why so much of the produce available in grocery stores
lacks real nutrition these days -- it's all picked before it has
a chance to ripen on the plant.)
Growers know about this color preference, so some of them -- in
Florida for example -- hijack that instinctual process by dipping
some of their oranges in a cancer-causing red dye that makes the
peel look more orange. The FDA has banned that dye from use in
foods, because it is a carcinogen, but they say it's okay to dip
an orange in it, because people don't eat the peel. If a consumer
is comparing two oranges -- one of them is yellow, and one of
them is deep, rich orange -- most consumers are going to pick
up the deeper, richer looking orange.
Food manufacturers use artificial
because, when they make their foods more colorful,
it turns on the light switch in our brains that says, "This is
good stuff." We've been fooled; we've been drawn like a moth to
a flame. If you took one nacho chip with flavors but no color
and put it beside another nacho chip with the exact same flavors
but lots of artificial colors to make it look more orange, and
you asked people to pick which chip they think would taste better,
almost everyone will choose the chip with the color. The color
can actually fool your mind into thinking that these foods taste
Food colors Are Made From Petroleum
Coal tar and petrochemicals are the sources of the
artificial colors that go into our foods, and these artificial
coloring ingredients are dangerous to our health. The human body
was not designed to eat petrochemicals. You don't see people digging
up petroleum and drinking it with a straw. That's not the kind
of energy we're designed to run on. So why are we putting petrochemicals
in our foods?
are doing it to sell a product and generate a profit,
regardless of the health effects on consumers -- and the health
effects have been worrisome. In fact, more than one artificial
color has been banned and pulled off the market over the last
several decades because it was ultimately found to cause cancer
The safety of those still allowed on the market is highly questionable.
Eventually, artificial colors used in the food supply will likely
be outlawed because they contribute to all sorts of health problems,
the most notable of which are the symptoms diagnosed as attention
deficit hyperactivity disorder (ADHD), a behavioral pattern often
brought on by Yellow #2 food dye. Children are being fed these
chemicals in such large quantities that they begin to have nervous
malfunctions that ultimately are misdiagnosed as ADHD,
learning disabilities, or violent behavior.
If you want to reverse these so-called diseases in your children,
one of the best things you can do is stop feeding them petrochemicals.
That means you, as the parent, have to understand that your very
instincts are being hijacked by food companies' use of artificial
colors to sell their garbage products. It's automatic, it's innate
and it's unconscious. You look at foods and you instantly evaluate
them by their color. It's something that you can't stop doing
because it's part of your perception hardware. Food companies
know this and they exploit it to sell you unhealthy foods artificially
colored to look nutritious.
How To Defend Yourself Against Dishonest
So what's your defense against this? How can you take control
over your own mind and make better decisions at the grocery store?
You're taking the first step right now by reading this: you're
educating yourself. All you have to do is take this information
and apply it by reading ingredient labels. Look for artificial
ingredients like Yellow #2, Red #5 or Blue Lake #40,
and then avoid them. Don't buy those products. It's as simple
as that. Instead, you look for natural food coloring ingredients.
There are products colored with beet juice, a much healthier way
to color food; annatto, a very healthy plant source; or turmeric,
a fantastic herb with anticancer, anti-inflammatory and antioxidant
With a little checking around, you will discover that all the
cheap, low-grade, disease-promoting products in the grocery store
tend to use these artificial colors. You will also find that the
same snack chips, processed foods, boxed dinner meals, and junk
made by the biggest food companies also contain refined
, MSG and hydrogenated oils. It's really no surprise
they mostly all contain an artificial color of one kind or another.
Also, you should watch out for artificial colors in fruit drinks
There are loads of artificial colors in candy, which makes for
a very bad combination -- especially for children. If you give
kids a load of sugar
and petrochemicals together in the same meal, their nervous systems
go crazy. That's why you have kids climbing the walls after feeding
them candy and sugary drinks with artificial colors.
Another repeat offender in this category is "sport drinks," which
are loaded with petrochemical artificial colors that have no purpose
other than to make the beverage visually appealing to consumers.
There's no nutritional value whatsoever to using artificial colors,
which means most sports drinks are a complete waste of money:
they're just salt water with sugar and artificial colors added.
If you want a real sports drink, you should juice some celery
and cucumber, or just drink coconut water. That's real replenishment.
The confectionery industry relies heavily on artificial colors
to make its foods -- like cake and icing -- look appealing as
well. Icing is usually made of hydrogenated soybean oil, which
is a nerve toxin, combined with refined
, which are dietary poisons that cause diabetes
The petrochemical-based artificial colors are used to top it off.
If you really want to commit nutritional suicide, eat a lot of
icing. Get yourself some iced doughnuts, cakes and pastries, and
You'll notice artificial colors in foods like blueberry muffins
or blueberry bagels, too. Read the ingredients on blueberry bagels
at your local grocery store next time, and you'll find that there
are really no blueberries
but plenty of artificial blue and green colors to create the impression
of little blueberry bits. They can't even put blueberries in their
bagels. They have to trick you with artificial colors.
Do you know what liquid they're using to hold the color? Propylene
glycol -- the same chemical you put into your RV when you want
to winterize it. It is antifreeze. You're eating antifreeze and
petrochemicals -- and that's just the blueberry part. We haven't
even gotten to everything else, like refined sugars
chemical preservatives and refined bleached white flour, which
has diabetes-causing contaminants. A blueberry bagel is no longer
a blueberry bagel. When you really understand what's in the foods,
it's mind blowing.
Artificial colors turn up in a lot of interesting places. Many
salmon farms are adding artificial color to their food to make
the salmon flesh appear more red because that's what consumers
will buy. They'll buy red or pink salmon over grey salmon any
day of the week because their instincts tell them deeper, richer
colors are healthier. Imitation crab meat has artificial colors
added to make part of the meat look red -- but at least the label
includes the word "artificial," so you can avoid it if you read
The biggest form of dishonesty across the entire food industry
is the use of artificial colors that influence you to buy and
consume foods that actually harm your health (such as snack chips
made with MSG
The food companies have figured out how to hack into your perception
hardware. They send one message to your eyes, but they manufacture
foods out of something entirely different. The bottom line is
that foods, through the use of artificial colors, are sending
an incongruent message: "I'm a healthy
." But the reality is, "I'm harmful junk food."
These companies employ a plethora of food scientists. They figure
out how to make foods more palatable and less expensive by using
the cheapest ingredients possible while prettying them up with
artificial food colors made from petrochemicals.