Want to lose weight? Try downsizing your tableware.
That's the conclusion of a new study that found
that the size of bowls, spoons and other tableware
influences how much people eat.
The study, by researchers at Cornell University
in Ithaca, N.Y., involved 85 food and nutrition
experts invited to an ice-cream social.
Each guest randomly received either 17-ounce
or 34-ounce bowls and either two-ounce or three-ounce
serving scoops. The participants scooped out the
ice cream themselves.
"Just doubling the size of someone's bowl
increased how much people took by 31 percent,"
study lead author Brian Wansink, director of Cornell's
Food and Brand Lab, said in a prepared statement.
"We also saw that giving people a scoop that
was a little bit larger increased things by about
14.5 percent," he said.
He noted that even these food and nutrition experts,
who were able to judge the size and calorie counts
of their portions, couldn't help themselves when
given larger bowls and scoops.
"The fact that even they end up being tripped
up by these cues just helps to show how ubiquitous
and how subversive these illusions can be,"
said Wansink, a consumer researcher who studies
the psychology of food choice.
He noted that experts have documented a number
of environmental factors that influence consumption,
including the variety of food, music, temperature,
and whether people are dining with a faster or
slower eater. The size of tableware also appears
to be another factor that influences consumption.
"Four ounces of ice cream in a small bowl
may appear an appropriate amount for a mid-afternoon
snack, but the same in a larger bowl may appear
too small, leading one to over-serve," the
study authors said.
The findings were expected to be published in
the September issue of the American Journal
of Preventive Medicine.