With summer just around the corner, lawsuits filed
on Thursday accuse sunscreen makers of exposing
millions of people to cancer and other dangers through
false and misleading claims about the effectiveness
of their products.
The nine suits -- involving some of the most popular
brands, including Coppertone, Banana Boat, Hawaiian
Tropic, Bullfrog and Neutrogena -- charge that manufacturers
dangerously inflate claims about the protective
qualities of sunscreens, lulling consumers into
believing they are safe from the dangers of prolonged
sun exposure.
Ultraviolet radiation from the sun is the leading
cause of skin cancer.
The suits seek to stop the defendants from engaging
in allegedly misleading marketing practices. They
also seek restitution of all money wrongfully acquired
in violation of business and professions codes,
unspecified damages for injuries suffered by plaintiffs,
and punitive damages.
The suits, filed in California, name as defendants
Johnson & Johnson Inc., Schering-Plough Corp., Playtex
Products Inc., Tanning Research Laboratories Inc.
and Chattem Inc..
Plaintiffs' attorneys are seeking class-action
status for suits against each manufacturer.
The suits focus on labels that claim the sunscreens
protect equally against the sun's harmful UVA and
UVB rays, and also claims of how long supposed waterproof
sunscreen remains effective in water.
"In truth and in fact ... as defendants knew or
should have known, their skin protection products,
at best, only protect the skin against harmful UVA
rays with shorter wavelengths, while the skin remains
exposed to harmful UVA rays with longer wavelengths
that penetrate deep within the skin," according
to the suits.
They allege that consumers have purchased sun protection
products under the false impression that they are
receiving protection from all of the sun's harmful
ultraviolet rays.
The suits also allege that parents have been misled
into believing their children are protected as a
result of claims in labels for products aimed specifically
at children, such as Coppertone Water Babies.
"Schering-Plough misled ... the general public
by representing that their Coppertone Water Babies
UVA/UVB Sunblock Lotion provided 45 times a child's
natural protection against both UVA and UVB rays,"
according to the suits. They say the product only
provides that level of protection against UVB.
The suits allege that Banana Boat Ultra Sunblock,
which claims on its label to be waterproof, is neither
waterproof nor a true sunblock. The suits make similar
charges against other popular brands.
The suits were filed in California Superior Court
in Los Angeles by attorneys from Lerach Coughlin
Stoia Geller Rudman & Robbins LLP and Abraham Fruchter
& Twersky LLP.